It's been a couple days since flying back from Barcelona and my jet lag has now subsided enough to allow my brain to fully synthesize the Mobile World Congress experience. I don't want to talk too much about the myriad of products I saw and fondled but rather try to paint the picture of how the trip was valuable to me in my current role at frog design.
For some trends from Mobile World Congress and reviews of some of the hits and misses, I recommend checking out the following links:
MEX
engadget
gigaom
fierce wireless
mobhappy
I am a business development director at frog design and my job is to sell frog's range of strategic-creative design consulting services and through that, concurrently create substantial revenues for frog and substantial creative and product equity for our clients. Until our clients products and services launch into the public domain, frog's work is largely under wraps and bridled within the minds of project teams. Ultimately, we are measured by the level of delight end users experience when using our clients products and services.
My focus, since starting at frog in 2007, has been on the mobile industry because it's where the bulk of my recent experience has been and an area that I feel is ripe for the design practice at frog to make a real difference innovating products and services for mobile and handheld device end users. At the end of the day, I am a very enthusiastic pro-sumer of mobile technology, content and services. What I love most about my job is that I can directly help effect change or progress in an industry that produces products that I use everyday and help improve my life.
So for the past 2 years (at frog) and past 5 overall, I have been attending the Mobile World Congress (previously known as 3GSM) to rub elbows with the mobile elite. Up until 2005, the event was held in Cannes, France and then after outgrowing that quaint little city, moved into the vast confines of Barcelona. I am not typically a huge fan of trade shows. Over the majority of my professional career (that spans 14 years now) I have one way or the other, wether as an exhibitor or attendee, taken part in all the major technology shows including Comdex, CES, CeBit, CTIA, and 3GSM. I even attended a wireless trade show covering the Caribbean market in St Maarten. I miss that one alot! Even when in exotic locations, it's often very tiring and mentally consuming to spend day after day at a booth talking to people of all types while trying to keep your focus in a near carnival-like atmosphere.
Mobile Word Congress is a slightly different atmosphere than most shows in the mobile or consumer electronics industry. It's grown quite a bit since the Cannes days and now has an attendance of 55,000 people from all over the globe. It's held at the Fira de Barcelona in the Montjuic neighborhood. The grounds are quite scenic with a bull fighting arena and a majestic museum of art flanking the 7 event halls. So overall, the show is fairly well organized with plenty of restaurants and resting spots on location and some trendy hotels and cafes nearby for taking breaks with clients. Just one gripe- please make the keynote and panel sessions free to all. It's a shame that those are so ridiculously priced and closed to a vast minority of attendees.
This year, there were 4 frogs that traveled for the event. Our SVP's of Operations and Client Services (my boss) and our VP of Technology joined me. The conference started on Monday and ended on Thursday. I decided to head out a few days earlier to unwind a bit and get my head right for the show. The strategy paid off well. Last year, I arrived on Monday morning and went right into meetings from the airport. Not a very good way to start a hectic week and I recommend at least 1 full day to relax before the big week.
My goals for attending Mobile World Congress are pretty straightforward and fall into two categories: meet with current clients and meet new potential clients. There is probably not a better forum on earth to meet the movers and the shakers in the industry than at MWC. Ideally, a full schedule of meetings is set well before arriving at the show. We had great meetings with mobile operators, handset makers, platform developers, integrators and content providers. A who's who of mobile brands wanted to know how frog design could help them achieve their goals. And I strived to deliver one overarching message- DESIGN MATTERS in the development of successful mobile products and services.
There is also an inherent value in just being present at MWC. I got a business card from a VP at a tier 1 smart-phone manufacturer- a client I am currently pursuing- in a cab line! I met many interesting folks at some of company hosted cocktail parties. I met people at restaurants, cafes and in the narrow winding streets of Barri Gotic. It was pretty easy to pick out the MWC'ers. Just look for large packs of men wearing black suits and of course staring at the tiny screens of their handsets- they were everywhere. I felt it was necessary for frog design to have a yearly presence at MWC to demonstrate to the industry that we take the industry seriously and are investing heavily to resource it.
I think over the past two years, we have significantly elevated frog's profile within the industry. I am hearing our prospective clients say that they are impressed with our level of commitment and number of resources we have working on mobile. This will only continue to build as we have some incredibly high profile projects underway now that will surely result in major market events when they are launched over the next 6-12 months. This will only add to frog's stellar reputation as a leading provider of human-centered user interface, application, website and industrial design to the mobile and devices industry. It's happening and that means that business development people like me are pretty darn busy right now keeping up with all the requests and determining which opportunities are right for frog.
Alas, now is the most important part of MWC... the all important follow up. At the show, there is invariably alot of talk- some of it serious, much of it fleeting. On the serious side, it's key to be able to quickly get to the heart of potential opportunities with clients and keep the momentum going strong. Now it's time to talk about specific ways that frog can answer upcoming RFP's or meet with executives considering new initiatives. It's time for me to go back to the studios and talk to GM's and Creative Directors about potential opportunity areas (I have list of about 12 from MWC). Now that MWC is out of the way and with CTIA around the corner, potential clients are ready to roll out their 2008 initiatives and projects. frog has to be ready and resourced to take them on and execute well. That will be an important part of what I do and determine how successful I will be this year.
Onward and upward.
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